Saturday, October 4, 2008
MMA: One of the biggest nights in MMA history is tonight! EliteXC Heat
EliteXC is running a show tonight live on CBS. The main event is Kimbo Slice vs Ken Shamrock which is an intriguing matchup to say the least. If Kimbo can make quick work of Kenny then it will propel Kimbo into the type of top flight MMA money making draw that EliteXC needs in order to exist as a company going forward.
If this show does a poor rating then CBS is likely to drop EliteXC which would mean that it is just a matter of time before the company goes under. If the show does a good rating then CBS and Showtime will be in line to purchase the group and give the upcoming shows the publicity and money backing that one needs to run an MMA company in the modern landscape. This is one of the most important MMA shows in recent memory.
In other MMA companies possibly going under news: After Affliction canceled their October show they made an agreement with EliteXC to add an Affliction promoted fight to tonight's CBS show. It is the Andrei Arlovski vs Roy Nelson fight which will supposedly decide who gets the next shot at Fedor Emelianenko's WAMMA Heavyweight Championship sometime early next in 2009.
On the other EliteXC shows this year the fighters were not allowed to wear Affliction brand clothing. I imagine this will no longer me the case beginning with tonight.
EliteXC needs a big rating tonight to survive the weekend. As for Affliction? I think that Obi Wan is their only hope.